Lisa has worked in the field of design and user experience for over 10 years. She currently works as a Product Manager with Black Diamond, a financial technology firm that develops Cloud based reporting platform for Advisors and Wealth Managers. Her previous role was with Ogilvy & Mather (Who is this?) as an Usability Analyst working on research projects for clients such as DuPont, UPS and IBM. These projects range from transactional sites to iPad apps and have been conducted both moderated and un-moderated. She also worked on the information architecture and interaction design of sites and Facebook apps for clients like MetLife, BlackRock and Starr Companies.
Lisa is a Certified Usability Analyst (CUA) from Human Factors International (What is this?) (Proof!). She has extensive experience working for financial and insurance institutions such as Citigroup, Fidelity Investments, Prudential and AIG.
Planning & conducting usability tests. Using metrics to measure the effectiveness, efficiency, and user satisfaction of applications & websites.
Gathering & translating requirements into wireframes. Ability to think creatively about business problems & to connect research insights to web-based solutions.
Understanding typography, layout, & general design.