Lisa Tingle * UX Strategist * Interaction Designer

IBM Smarter Enterprise / Conducted Research

  • Client: IBM Smarter Enterprise
  • Role: Usability Researcher

The IBM SMarter Enterprise site launched in Aug 2013. The purpose of the site is to talk about what Smarter Enterprise is about to prospects. IBM was looking to improve the current digital experiences to ultimately drive greater results from prospects exploring the site. By optimizing the site from the feedback of this study will hopefully help the overall metrics. (See Research Findings)